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Crucial Trading

Established in 1989, Crucial Trading is an industry leader in producing and selling natural material floor coverings. Their range of wool, sisal and jute flooring use only the finest quality materials from around the world. Every year they release ranges that meet trendsetting design while standing up to the test of performance-driven standards.

Crucial Trading's luxurious carpets and rugs offer fashion-forward style that's matched with exceptional quality - perfect for everyone looking to make their interior design stand out. From premium wool carpets to contemporary jute, every piece in their product line is crafted with care and attention to detail.


Crucial Trading's range of carpets offers the perfect solution for updating any home with a stylish, natural look. Using premium quality fibres – such as sisal, seagrass, coir and jute – their carpets are designed to last. The natural textures and earthy tones create a cozy yet sophisticated atmosphere that is highly suitable for any kind of interior style.

The unique textures of these carpets will add warmth and character to traditional interiors while also giving a modern edge to more contemporary spaces. Whether you’re looking for something subtle or bold, there’s plenty of choice in their collection. An array of neutral hues from cream and taupe through to rich chocolate browns can be used to bring a hint of understated luxury into the home. Or if you fancy making more of a statement, why not choose one of their vivid designs with contrasting colours?

As well as providing an aesthetically pleasing update, Crucial Trading’s range also offers practical advantages. Their materials provide durability and resilience against wear-and-tear while also being easy to maintain thanks to their non-absorbent properties that make them resistant to staining. This makes them an ideal choice for busy family homes.

So whether your style is classic or modern, why not inject some timeless elegance into your home with Crucial Trading's range? With its wealth of textures, colours and practical benefits, it's sure to provide years of satisfaction. 


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